October 23, 2020
SALEM, Ore. (KTVZ) — With abundant fields of apples, pears, grapes, cane berries, stone fruit, hops and botanical herbs, the Northwest has become the heart of the craft cider movement.
Since 2017, Northwest regional sales of cider have experienced double digit growth — then the COVID-19 pandemic hit in early 2020, devastating sales and straining these small family-owned businesses.
“COVID-19 is impacting agriculture producers of all sizes, especially small producers,” said Alexis Taylor, director of the Oregon Department of Agriculture.
“At ODA, we are proud of the state’s expansive work in connecting Oregon’s diverse agriculture producers and processors with federal, state, and local resources that support our food supply chain, protect agricultural workers, and our economy.”
In response to the market changes, the Northwest Cider Association, a non-profit trade organization representing nearly 100 cideries in Oregon, Washington, Montana, Idaho and British Columbia, approached ODA with a project proposal called the Northwest Cider Club.